
At Facebook's f8 developers conference this week CEO Mark Zuckerburg announced some big changes for facebook. The one that I found to be most interesting is the concept of the Open Graph. Facebook users now choose from the information they have already provided about themselves in their info sections which specific interests or likes they would like to "link" to their profiles. In addition, the facebook concept of the "like" button will now be available on other websites such as The New York Times and Pandora, allowing users to like something on one of those sites and then that like will appear in friend's newsfeeds.
This new development is an example of hyper-personalization on the web, but I think that this is definitely an example of positive personalization. Many people have "friends" on facebook whom they barely even know, or even the friends they do know may share radically different viewpoints or just simply have different interests or hobbies. This new feature can help facebook users to learn new information and come into contact with things they may not have otherwise discovered.
The internet has so much content littered across it these days many people simply repeatedly visit the same websites over and over, and waste a lot of time doing so. I know I have found myself doing this on facebook, simply wasting time viewing my tagged pictures for the thousandth time. This will allow people to explore corners of the web they may have not otherwise discovered.
This new development also ties into the documentary we were talking about this week entitled "We Live In Public." Though the documentary brings many really concerns over the loss of privacy and therefore loss of intimacy between people I believe that this new Open Graph style is a step forward. Initially, I was skeptical, because, after all, it seems as if facebook is asking one to make more information and reveal more personal facts to the general public, another new form of an invasion of privacy...however, this new format allows people to connect and share on deeper level than just through their facebook pages. It allows people to express themselves more fully and allows others to come into contact with that expression. Overall, this Open Graph style seems to be a step in the right direction.

